Posted on December 8, 2018 in Digital Marketing
5 Ways to Drive Traffic to Your Website to Increase Leads
Wondering why your business website isn't driving traffic and generating leads despite having the best design, user interface, and chatbot integration? Maybe, you ain't focusing enough on digital marketing. Since a good number of traffic to a website is important for building a strong clientele, it is equally vital to increase leads at the same time. Here are five ways to drive traffic to your website and increase leads.
There are serval ways to drive traffic to your website include SEO, SEM, Social media, Email Marketing and many more. You need to figure it out which strategy will help your business. After this target right audience, at a right time, at the right place through a free and paid ways. There are some trending ways have included in the list. Take a look at following ways to understand How to drive traffic to increase leads.
On-Page SEO:Performing on-page SEO on every single page of your website is necessary to rank higher in search engines and drive more traffic. Sadly, there is a lot involved in SEO just than meta description, meta title, images, internal links, and long-tail keywords. You have to stay abreast with the ever-changing algorithms of search engines. Only an experienced digital company in Pune can have the latest upgrades on SEO techniques and help you boost website traffic.ON Page SEO comes with factors like Keyword Research, Keyword Density, internal and External link and many more important things.
Get Social :No matter how high-quality content your website has, but it's of no use when people cannot find it. That's where promoting your content becomes vital. And what better way to do so than using social media. So create an impressive business profile and post with links on Twitter, and Google+. In addition, upload images of your brands on Instagram and Pinterest as well. Increasing followers on social media and driving them to your website is a good way of increasing traffic. If you cannot make the most of social media, contact a digital marketing agency in Pune.
Video Marketing:Don't be surprised to know that videos have proven to be more effective than content in boosting organic traffic. Since consumers love to watch videos from brands, they even take action after watching them. Whether you are uploading videos on YouTube or other video channels, try to give your customers what they want. Indulging in video marketing will not cost you a fortune. You can even post videos on your website.almost 70 people out of 100 like to watch video and 30 want to read a blog.
Guest Blogging: Some may say that guest blogging is out of fashion, but let us tell you that it really helps in increasing traffic to your website. Just search for a reputed site that shares the information similar to your business, and request for guest posting. Besides, you can also invite subject-matter-expert from your niche to post blogs on your site. Becoming a guest blogger will allow you to contribute to their blog and add a link to your website. However, it's not easy to search and get a reputable site to accept your request for guest blogging since they fear for their reputation.
Email Marketing :While it's good to attract customers through quality content on websites, you mustn't ignore email marketing. Believe us, even if it fails, you won't go bankrupt since the cost involved in email marketing is meager. And when it achieves success, no matter how moderate it is, the returns will be magnificent.